3. Vanderbilt Bar - Saint Patrick Day
Software: Adobe After Effect, Illustrator / Designer: Zhixin Jia / Art Director: Martha Cristina Garza
Background
Vanderbilt Bar, located in the heart of Manhattan’s Vanderbilt, is known for its lively atmosphere where people gather after work to eat, drink, and celebrate. As St. Patrick's Day approached, I was invited to design a promotional campaign that would infuse the festive spirit of the holiday while maintaining the bar’s welcoming environment.
Vanderbilt Bar
With its signature black-and-white branding and minimalist vector illustrations, Vanderbilt Bar has established itself as a chic hangout spot. The challenge was to blend the bar's sleek aesthetic with the vibrant energy of St. Patrick's Day while staying true to the brand’s identity.
Execution
St. Patrick's Day is all about fun, pride, and beer, so I introduced a green color scheme that broke from the bar’s usual palette to reflect the holiday’s lively spirit. I also designed a festive mascot, incorporating shamrocks and four-leaf clovers to symbolize faith, hope, love, and luck, giving the campaign a cheerful and celebratory feel. This added a fresh, inviting energy to the bar’s promotions, while still connecting with its clientele.
Conclusion
The bartender reported an overwhelming response, with many patrons showing interest in the shamrock mascot and inquiring about the special drink promotion. The fresh green color and festive elements brought a lively new energy to the bar, enhancing the St. Patrick's Day celebration and drawing even more engagement from customers.