2. Diablo: Reclaim Hope
Software: Adobe After Effect, Blender / Designer: Zhixin Jia / Copywriter: Lijia Qu
Background
The Diablo franchise is known for its intense, violent gameplay, leading to a stigma that video games encourage real-world aggression. However, no substantial evidence supports this claim. With the release of Diablo IV, this project aims to challenge these misconceptions by addressing social issues and highlighting the positive aspects of gaming.
Research
Diablo’s gameplay features a 2.5D format, where players take on tasks, level up their characters, and battle bosses to progress through the game. The core gameplay loop revolves around completing objectives, gaining experience, and ultimately defeating powerful enemies to advance.
Brainstorm
The project involves integrating in-game tasks based on real-world violence cases. Upon completing these tasks, players receive in-game rewards, and Blizzard will donate to real-world violence victims. This model encourages players to connect their in-game actions with real-world social good, promoting a positive message through gameplay.
In-Game Reward
Tyrael, the Archangel of Justice, is known for his unwavering dedication to protecting humanity. His role as a guardian of mankind makes him a perfect symbol for the Reclaim Hope campaign, representing hope and justice. Players will receive a chibi-style version of Tyrael as an in-game pet, accompanying them in their journey and reinforcing the campaign’s theme of doing good.
Real-World Impact
Players will receive email notifications detailing how many Reclaim Hope tasks they’ve completed and how their in-game efforts translate into real-world donations for victims of violence. This transparent approach helps players see the tangible impact of their actions, keeping them engaged and motivated.
Additionally, social media posts will encourage gamers to share their achievements, showcasing how the gaming community can contribute to social good. By amplifying these efforts, we aim to challenge the stigma that video games foster violence, demonstrating instead how they can be a powerful force for positive change.
Case Study Video